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1. Material and Environmental Design
- • Main Material : Made of recycled paper , conforming to environmental concepts , reducing resource waste , and suitable for brands or consumers who focus on sustainability.
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• Surface Treatment :
- ◦ Glossy /Matt Lamination : Optional glossy lamination ( enhances shine and highlights delicacy ) or matt lamination ( offers high-end texture, anti-fingerprint , and wear -resistant properties ), improving packaging durability and visual grade.
- ◦ Embossing Process : Creates three-dimensional textures (such as flowers , grids , brand logos , etc. ) on the surface through embossing technology, adding tactile and visual layers to enhance the premium feel of the packaging.
2. Structure and Functional Features
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• Food Storage Adaptability :
- ◦ The interior is usually designed with a partitioned structure ( such as independent grooves ) to fix macarons , preventing collision damage during transportation and maintaining the dessert's complete shape .
- ◦ The material has certain moisture resistance ( strengthened by lamination ), reducing the impact of external humidity on the crispy texture of macarons, suitable for short-term food storage.
- • Opening and Closing Design : May adopt a flip-top or drawer structure , paired with accessories like magnetic buttons or ribbons , facilitating easy opening , strong sealing, and enhancing the unboxing ritual.
3. Dimensions and Specifications
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• Common specifications include 6-piece , 8-piece , and 12-piece sets to meet different purchase needs . Typical box sizes ( examples ):
- ◦ 6-piece set: Approximately 15cm × 15cm × 5cm (L × W × H ) , with independent circular grooves inside , each grid with a diameter of about 4cm.
- • Sizes can be customized according to brand needs to fit different quantities of macarons or other small desserts ( such as chocolates , cookies ).
4. Design and Customization Highlights
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• Visual Design:
- ◦ The embossing process can customize brand logos , patterns , or designs , forming a contrast effect with glossy / matt lamination to strengthen brand recognition .
- ◦ Colors are available in classic white , black , gold , pink , etc. , or can be customized to exclusive tones based on the brand's VI , aligning with the delicate positioning of high-end desserts.
- • Additional Functions: Some packaging may include a transparent window design to display macaron colors without opening , attracting consumers ; or ( built-in ) moisture -proof paper and ribbon decorations to enhance gift attributes.
5. Application Scenarios
- • High - End Dessert Retail : Suitable for packaging macarons in boutique bakeries and French dessert shops as retail products or gift boxes , meeting consumers' dual needs for " aesthetic packaging " and " environmental concepts ".
- • Gift and Festival Scenarios : Wedding favors , birthday parties, holiday gift boxes ( such as Valentine's Day , Christmas ) , etc . Customized designs enhance gift quality , fitting the ritual sense of gifting occasions.
- • Brand Marketing Needs : Chain dessert brands can strengthen their brand image through customized packaging . Recycled paper materials combined with high - end craftsmanship convey the brand values of " environmental protection + quality " , attracting consumer groups that prioritize sustainability .
Applications:
1. High-End Dessert Retail and Branded Sales
• Boutique Bakeries and French Pastry Shops : Used to package single or multiple macarons as independent retail items or combined gift boxes. The recycled paper material and embossing process align with the " delicate + eco-friendly" positioning of high-end desserts . Transparent windows or partitioned designs visually showcase the colors and shapes of macarons to attract consumers.
• Chain Dessert Brands : Strengthen brand recognition through customized embossed logos and exclusive VI color schemes . For example , presenting the brand logo three - dimensionally via embossing with matt lamination enhances texture , conveying a brand image of " environmental protection and quality integration ".
2. Gift and Festival Scenarios
• Wedding and Banquet Favors : Serve as packaging for wedding guest favors , holding 2 - 4 macarons with ribbons or gold foil decorations to match the romantic ritual. Recycled paper meets the modern wedding trend of " eco- friendly luxury " , and embossed floral patterns echo the wedding theme design .
• Holiday Gift Boxes and Custom Gifts : During festivals like Valentine' s Day and Christmas , combine macarons with chocolates , cookies , etc. , to form holiday gift boxes . For instance , a Christmas -themed box with red matt lamination and snowflake embossing enhances festive atmosphere while meeting high -end gift requirements.
3. Corporate Customization and Brand Marketing
• Corporate Gifts and Customer Appreciation : Brands in finance , beauty , etc ., can customize macaron gift boxes with brand logos as client thank -you gifts or event favors . Recycled paper conveys ESG ( Environmental , Social , and Governance ) concepts , while embossing and lamination ensure premium quality to strengthen brand favorability .
• New Product Promotion and Pop -up Activities : When dessert shops launch new products , pair customized packaging boxes with new macaron items . Promote the selling points of " high -value packaging + eco-friendly materials " via social media to attract young consumers to share and boost brand marketing.
4. High-End Catering and Afternoon Tea Scenarios
• Hotel Afternoon Tea and Restaurant Service : Used by five -star hotels or high -end restaurants to plate macarons as part of afternoon tea sets . The partitioned structure keeps desserts intact during transportation , and matt lamination paired with silverware or porcelain tableware enhances the overall dining experience .
• Private Customized Tea Breaks : In private parties or business meetings , 6- piece or 8 -piece boxes are used to portion macarons , facilitating guest access while echoing event themes ( e.g., corporate logos, slogans ) through embossed patterns or custom designs.
5. Environmental and Sustainable Consumption Scenarios
• Green Retail and Eco-friendly Brands : Dessert shops or organic food brands focusing on environmental concepts can reinforce the " zero waste " idea with recycled paper packaging , paired with degradable liners or plastic-free designs to attract sustainable consumption groups . Embossing replaces traditional printing , reducing ink use to further meet environmental needs.
• Family and Social Sharing : After purchase , consumers can use them for family gatherings or picnics to portion homemade macarons or desserts. Their moisture resistance and sealing preserve food short-term , while recycled paper is recyclable , reducing packaging waste .
Competitive Advantage:
1. Dual Integration of Environmental Concepts and High-End Texture
• Differentiation in Sustainable Materials: Using recycled paper as the main material , it stands out from traditional plastic or non-degradable packaging , aligns with global environmental trends ( such as EU packaging regulations and rising consumer ESG awareness ) , and easily obtains environmental certifications ( e.g. , FSC® ) , seizing the green market share.
• Texture Enhancement by Processes : The combination of glossy/ matt lamination and embossing makes recycled paper present a high-end touch ( e.g. , the matte lamination's frosted texture , the three-dimensional ( relief ) of embossed logos ) , breaking the perception that " environmental materials = low cost " and balancing sustainability and quality.
2. Structural Design and Functional Optimization
• Professional Food Protection : The partitioned groove design precisely fixes macarons to avoid collision and breakage during transportation ; the lamination process enhances moisture resistance, reducing the risk of desserts getting damp and soft , which is superior to ordinary paper box packaging.
• Ritualized Unboxing Experience : Flip-top magnetic buckle/ drawer structure paired with decorations like ribbons and gold stamping enhances the unboxing ritual , meeting the " emotional consumption " needs of high-end desserts — for example , enhancing the gifting experience in wedding favor scenarios.
3. Customization and Brand Empowerment Advantages
• In-Depth Brand Customization : The embossing process can three-dimensionally present brand logos , patterns , or slogans ( e.g. , luxury-level relief effects ) , combined with lamination in exclusive VI colors to form highly recognizable brand visual symbols , especially suitable for chain brands to create the communication effect of " packaging as brand ".
• Flexible Scenario-Based Design : Supports customization for festival themes ( e.g. , Christmas snowflake embossing , Valentine's Day heart -shaped hollowing ) , corporate customization ( printing brand slogans) , or design combined with product characteristics ( e.g. , macaron colors echoing the packaging lamination color system ) , enhancing market adaptability.
4. Balance of Cost and Sustainability
• Better Cost-Effectiveness Than Competitors : Recycled paper costs less than some new environmental materials ( such as corn starch degradable materials ), while the lamination process improves durability , reducing food loss caused by packaging damage and lowering comprehensive usage costs.
• Alignment with Policies and Consumption Trends : Complies with global plastic restriction orders and packaging recycling policies ( e.g., China's " 14th Five-Year Plan " for circular economy ) , avoiding future policy risks ; meanwhile , it meets the consumption psychology of Gen Z consumers who " pay for environmental protection " , forming a differentiated competitiveness.
5. Multi-Scenario Adaptability and Gift Attributes
• Cross-Scenario Versatility : Can be used for retail ( single-piece packaging in bakeries ) , gifts (wedding gift boxes ) , catering (hotel afternoon tea ) , and corporate customization , covering both B2B and B2C needs with a wide market application.
• Gift Premium Capacity : Processes like embossing and lamination endow the packaging with a "luxury feel " , increasing the premium space of macaron products (e.g., 15%-30% higher than ordinary paper boxes ) . Especially in the festival gift market , high-end packaging drives product added value.
6. Process Technology Barriers
• Threshold of Embossing and Lamination Processes : High-precision embossing requires customized molds ( e.g. , fine-line floral patterns ), and the fingerprint resistance treatment of matte lamination and the gloss control of glossy lamination both require professional equipment , forming certain technical barriers to reduce low-end homogeneous competition.
• Innovation in Combining Environmental Protection and Processes : The combination of recycled paper and high-end processes belongs to the innovative direction of the packaging industry. Compared with traditional " pure environmental protection " or " pure luxury " packaging , it is more likely to gain dual recognition from brands and consumers.
